We pulled our sales data from January through mid-June to see which costume styles were actually moving so far this year. Some results confirmed what we expected. Others didn’t. Chef costumes, it turns out, are having a moment that we couldn’t have predicted. This post covers our top performers, what’s driving each category, and what the numbers suggest heading into the fall. If you’re planning ahead for Halloween or just curious about what’s popular right now, this is where to start.
Schoolgirl Costume Guide: How to Get the Look Right

The schoolgirl costume is one of the few Halloween looks with a genuinely stable wardrobe structure: plaid skirt, button-down or crop top, knee or thigh-high socks, and a tie. The pieces are easy to find separately or as a set, and the costume reads clearly even when individual items vary. Whether you’re building it from scratch or filling gaps, this guide covers what each component is actually doing and how to make it work.
How to Rock the Cheerleader Look with Style
Cheerleader costumes are one of the most consistently popular Halloween looks, and for good reason: the silhouette is instantly readable, the color combinations are bold, and the construction is simpler than most people expect. The gap between a costume that looks intentional and one that looks rushed is narrower than it seems. This guide covers what to look for before you buy, how sizing works, and what to add to make the full look land.
Cowgirl Costume Guide: Halloween and Costume Party Looks

The cowgirl costume is one of the most familiar Halloween choices, which is exactly why a generic version is easy to spot. Getting it right comes down to a short list of decisions: hat, boots, silhouette, and color palette. Make those well and the rest builds itself. This guide covers what to prioritize when putting together cowgirl costumes for Halloween, bachelorette parties, and themed events.
How to Use Lingerie as a Halloween Costume: A Styling Guide

Halloween is one of the few occasions where lingerie worn as a costume is acceptable and sometimes, just makes sense. The difference between a great lingerie Halloween costume and a thrown-together one comes down to how intentionally you build your look. This guide covers some popular costume themes, how to choose the right lingerie base for each, and how to pull the whole thing together with the right accessories.
How to Wash Lingerie to Maintain Fabric Quality and Shape

Lingerie lasts significantly longer with proper care. The delicate fabrics used in most lingerie styles, including lace, satin, silk, and mesh, respond poorly to the same washing routine you’d use for everyday clothing. This guide covers the best approach for each fabric type and washing method so your pieces stay in good shape wash after wash.
Timeless Lingerie Trends That Never Go Out of Style

Lingerie trends come and go but certain styles keep coming back season after season because they genuinely work. Bold colors, sheer fabrics, vintage silhouettes, and the enduring appeal of high-waisted cuts have all proven their staying power across years of fashion cycles. This guide covers the lingerie trends worth investing in, the ones that flatter consistently and never really feel dated.
Types of Bras: The Ultimate Guide to Bra Styles and Their Uses

Bras come in more styles than most people realize, each designed with a specific purpose, neckline, or silhouette in mind. Knowing the difference between a balconette and a demi bra, or understanding when a plunge style makes more sense than a push-up, makes shopping significantly easier and ensures you end up with pieces that actually work for your wardrobe. This guide covers every major bra type, what each one does, and when to reach for it.
How to Style Lingerie as Outerwear: A Practical Guide

Lingerie as outerwear has moved well past trend status into something more permanent. Think back to the last time you walked around the city. You’ll see women dressed in slip dresses on the street, bralettes under blazers, and eye catching corset tops at dinner. These aren’t fashion risks anymore, they’re mainstream styling choices that work because the pieces themselves are genuinely beautiful. This guide covers the key lingerie styles that translate best to outerwear and how to build an outfit around each one.
How to Buy Lingerie Online: A Practical Shopping Guide

Buying lingerie online is genuinely convenient once you know what to look for. The challenge is that sizing, fabric, and fit all behave differently in lingerie than in regular clothing. A poor fit is a lot more noticeable in a lace teddy than in a pair of jeans. This guide covers the practical side of buying lingerie online so you can be confident that the pieces you purchase fit correctly and feel the way you expected.
