When it comes to lingerie, fashion isn’t just about outside clothing—your lingerie deserves just as much attention. Heading into 2024, lingerie was taking on a mix of comfort, style, and sexiness like never before. Whether you’re updating your style or just want to stay on top of the latest trends, this year’s collection is all about feeling beautiful, confident, and comfortable in your skin.
In this blog post, we will break down the top Lingerie Trends in 2024 that are not only flattering but also deserve a place in your underwear drawer.
Sustainable and Eco-Friendly Lingerie
One of the most exciting changes in fashion in 2024 is the increased emphasis on sustainability. As consumers become more eco-conscious, the fashion industry is following suit by using sustainable fabrics such as organic cotton, bamboo, and recycled materials that are given to companies in a dress return/exchange offer.
Brands like Organic Basics and Pact have made waves by using eco-friendly production methods while still delivering sexy, flattering designs. According to a report, 65% of shoppers in 2023 preferred buying from brands that prioritize sustainability.
This trend is only expected to grow in 2024, making it easier to invest in lingerie that makes you look and feel good while supporting the planet.
Bold Colors and Playful Prints
While black and neutral tones have always been a lingerie staple, lingerie trends in 2024 are all about accepting bold colors and playful prints. Think vivid reds, deep purples, and bright blues—colors that pop and make a statement. Leopard prints, floral designs, and abstract patterns are also making their way into the collections, putting a fresh, fun twist on traditional lingerie.
A 2023 consumer report found that 47% of shoppers are more likely to purchase lingerie in bold colors or prints, as these designs inspire confidence and self-expression. Whether you’re looking for something sultry or playful, bold hues are a must-have this year.
Underwear as Outerwear
Another trend making a big comeback in fashion in 2024 is the idea of underwear as outerwear. Think lace bralettes, satin camisoles, and top-facing corsets that are sheer in or even worn on their own as part of a glamorous outfit. This trend celebrates the beauty of lingerie while allowing women to express their confidence outside of the bedroom.
Fashion influencers are already showcasing this trend on social media, with Instagram searches for ‘lingerie as outerwear’ increasing by 30% in the last six months. Corset tops, in particular, have seen a revival, combining historical fashion with modern-day allure. Pair them with high-waisted jeans or skirts for a look that’s chic and daring.
The Rise of Wireless Bras
A survey by Statista revealed that 68% of women between ages 18 to 35 prefer wireless bras over underwired ones. In lingerie trends 2024, you’ll find many brands like ThirdLove and Soma embracing this trend, offering wireless bras that are both functional and beautiful. From lace to satin to everyday cotton, there’s a wireless option for every occasion.
Comfort is king in 2024, and the rise of wireless bras is proof of that. With women prioritizing comfort over style, strapless bras have become the go-to daily destination. They offer lightweight, adjustable support, and a natural shape, all while being incredibly comfortable to wear for hours.
High-Waisted Panties Are Back
A report by Lingerie Insight noted that high-waisted panties saw a 25% sales increase in 2023, driven by the rise of body-positive movements and the desire for both fashion and comfort. For women of all body shapes, these retro-inspired pieces are a sexy and flattering addition to any lingerie collection.
High-waisted panties make a stylish return in lingerie trends in 2024, combining vintage charm with modern comfort. This flattering cut flaunts curves provides excellent tummy control, and pairs well with a variety of bra styles. High-waisted shorts provide coverage and support without compromising sexiness.
Sheer Fabrics and Delicate Lace
There’s something undeniably sexy about skimpy clothes, and they’re at the forefront of the lingerie trend of 2024. Bras, panties, and skimpy bodysuits leave just the right amount of skin revealed and they are ridiculous to the mind. Delicate lace details add a touch of romance to these designs, making them timelessly popular.
Whether you’re looking for underwear to wear under your favorite dress or something special for bed, sheer lace combinations are perfect for adding a little elegance and fun.
A Lingerie Market Report suggests that sheer fabric sales are expected to grow by 12% in 2024, proving that this sexy, see-through trend is here to stay.
Inclusive Sizing and Adaptive Lingerie
Fashion is becoming more inclusive, and Underwear trends in 2024 reflect this shift in a big way. Many brands are expanding their range, offering adjustable lingerie to cater to all body types, abilities, and needs. From extended bra sizes to easy-to-buckle wearables, the lingerie industry is finally embracing women’s needs.
Fenty x Savage, a brand known for its inclusivity, has paved the way for others to follow, and now, 63% of women say they are more likely to purchase from brands offering inclusive sizing, according to a survey by Retail Dive.
In 2024, expect to see even more brands stepping up to make every woman feel beautiful in lingerie that fits her perfectly.
Vintage-Inspired Pieces
Nostalgia has a huge influence on lingerie trends 2024. Vintage-inspired pieces like garter belts, corsets, and full slips are making their way back into mainstream fashion, blending the old-world charm of the 1920s-1950s with modern-day flair. These pieces provide structure and support, all while exuding a sense of timeless sophistication.
Glamorous, vintage-inspired lingerie is perfect for special occasions or when you want to feel a little more chic. In fact, vintage-style lingerie saw a 15% increase in Google searches by 2023, which means more women are relying on classic elegance in their underwear drawers.
Conclusion: Lingerie Trends 2024
As you update your wardrobe this year, be sure to embrace these fun styles for 2024. From bold colors and playful silhouettes to trendy sustainable fiber choices above all, there’s something for every taste and occasion. With these lingerie trends, you don’t have to choose between comfort and style—this year’s lingerie collection proves you can have both at the same time.